A press conference focusing on the attractions for the general public at ITB Berlin 2012 took place at the Messe Berlin Exhibition Grounds in Hall 5.3. Speakers were Egyptian Senior Assistant Minister of Tourism Hisham Zaazou on the side of Egypt the Official Partner country of ITB Berlin 2012, Dr. Martin Buck, Vice President, CompetenceCenter travel & Logistics, Messe Berlin, and David Ruetz, Head of ITB Berlin, Messe Berlin. The press conference was presented by ITB Berlin Press Officer Astrid Ehring.
Dr. Buck and Mr. Ruetz welcomed Egypt as official Partner country of ITB Berlin 2012 and then gave a briefing about this years' all-round ITB Berlin activities including country activities, travel raffles, extra shows and exhibitions, digital activities as well as the opening and closing ceremony. The word was then handed over to Hisham Zaazou who held a compassionate speech about Egypt's touristic status quo after the revolution and tagged the ITB partner country project as a chance to rebuild tourism for Egypt. He gave a full briefing about all activities at and around ITB: Starting from "Project ANKH" the outdoor art project, to the food carts all over Berlin and the concert of Samaa band in the famous Gedaechtniskirche in the city centre of Berlin up to the theme of fusion at the grand ITB Opening Ceremony describing the panorama walkway "Egypt The Place and The Time", the folkloric dance show "The colours of Egypt", the ballet Malgré Tout (In Spite of Every Thing) of the Cairo Opera and a Moulid where guests will be invited to dance with the performers.
After the speech there was a quick question and answer round before the speakers came together for a photo shoot in front of one of the ANKH sculptures, created by contemporary artist Mohamed Radwan, which depicts the faces of Egyptians of all backgrounds, ages, moods, reflected on the Ankh as the actual source for Egypt's eternal spirit of survival.